Thanks to mobility, an industry is reborn

TEB Cetelem announced its 2020 report titled “Mobility, Geography, Generations – Division in the Automotive World”, prepared with the support of Cetelem Research Center. Where 10 thousand people ranging from the ages of 18 and 65 in 15 countries including Turkey were included in, the research is about what consumers think about the new car and mobility applications. While the report reveals the differences and similarities between generations, it also reveals differences in automobile ownership rates and habits depending on geographical changes. While the research reveals a division in the automotive world, it points out that drivers’ current needs and expectations are highly variable and must be met. TEB Cetelem General Manager Gamze Halide Berberoğlu stated that the Cetelem Observatory 2020 report showed that automobiles will play an important role in our lives for many years to come and added:

“The Cetelem Observatory research reveals that the automotive industry is constantly evolving and changing. The targets for reducing carbon dioxide emissions, especially in Europe, put pressure on automotive manufacturers to make their production meet these criteria. It is inevitable that electric and hybrid models will become widespread with manufacturers who have to realize their goals. Based on the answers given to the 2019 Cetelem Observatory research, it is estimated that the ratio of electric vehicles to be sold in 2030 will be around 25% on average. In order for these predictions to come true, automobile manufacturers need to produce solutions that meet the current needs and expectations of drivers, who are very volatile. New mobility solutions, such as vehicle and ridesharing, highlight the methods of buying advertisements on cars or selling personal data through sensors placed on cars. the younger generations, unlike 55 years and older people who are not very familiar with technology, believe that free cars will exist in the future with solutions that provide free and quality services by getting advertising support with digital technologies. We don’t know if cars will be free one day, but until then, it seems inevitable that environmentally friendly and low-cost technologies and new mobility solutions will become widespread in the industry. In Turkey, around 200 per 1000 people own a car. For this reason, it is not surprising that the Turkish people quickly adopt new automobile concepts such as car sharing and ridesharing and prefer them for short and long journeys. The fact that vehicle ownership is intense, mostly in big cities, indicates that the potential for increase in the number of vehicles in rural areas is high. With the reduction of restrictions and the return to the new normal, we observe that people are turning to car ownership instead of public transportation. In this period, we anticipate that digital solutions offered by companies will come to the fore and will play an important role in vehicle purchases.”